Converting Leads into Applications

Here at KJ Media, we have generated over 16,000 truck driver leads in 2017 to-date for our clients. But what good is a driver lead if they don’t convert into an application? Driver conversion from leads into applications is consistently listed as one our client’s top road blocks. We work with them to develop the …

Why Branding is Important in the Trucking Industry

Branding is much more than a logo or color scheme. “It’s the perception that a consumer has when they hear or think of your company name, service or product.” When it comes to recruiting and retention, company branding plays a strong role in attracting new drivers.   1. Create competitive edge against other trucking companies …

A Multi-Faceted Approach to Recruiting

Digital and social media marketing can be used effectively in many ways to recruit truck drivers. Recruiters can use Facebook and Google Advertising to reach both passive and active job searchers. Once campaigns have generated enough data, the recruiter retargets ads to reach unconverted leads. Alone, these strategies serve a unique purpose in converting new …