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Page 2

  • From the blog

Understanding: the Key to Retention [Podcast]

Understanding: the Key to Retention [Podcast]

kj-admin On February 28, 2018 October 7, 2018 Filed under Podcast, Truck Driver Retention No Comments
Increase Respect, Increase Retention [Podcast]

Increase Respect, Increase Retention [Podcast]

kj-admin On January 10, 2018 October 7, 2018 Filed under Podcast No Comments
Onboarding and Beyond [Podcast]

Onboarding and Beyond [Podcast]

kj-admin On November 20, 2017 October 7, 2018 Filed under Podcast No Comments

Converting Leads into Applications

Here at KJ Media, we have generated over 16,000 truck driver leads in 2017 to-date for our clients. But what good is a driver lead if they don’t convert into an application? Driver conversion from leads into applications is consistently listed as one our client’s top road blocks. We work with them to develop the …

kj-admin On October 19, 2017 Filed under Uncategorized No Comments

Why Branding is Important in the Trucking Industry

Branding is much more than a logo or color scheme. “It’s the perception that a consumer has when they hear or think of your company name, service or product.” When it comes to recruiting and retention, company branding plays a strong role in attracting new drivers.   1. Create competitive edge against other trucking companies …

kj-admin On October 18, 2017 Filed under digital marketing, Recruit CDL Drivers, Social Marketing, Target Truck Drivers No Comments
Social Media as the New Word of Mouth [Podcast]

Social Media as the New Word of Mouth [Podcast]

kj-admin On October 12, 2017 October 7, 2018 Filed under Podcast No Comments

A Multi-Faceted Approach to Recruiting

Digital and social media marketing can be used effectively in many ways to recruit truck drivers. Recruiters can use Facebook and Google Advertising to reach both passive and active job searchers. Once campaigns have generated enough data, the recruiter retargets ads to reach unconverted leads. Alone, these strategies serve a unique purpose in converting new …

kj-admin On October 10, 2017 Filed under digital marketing, facebook advertising, Google Adwords, PPC, Recruit CDL Drivers, Target Truck Drivers No Comments
Drivers as One of Your Best Recruiting Tools [Podcast]

Drivers as One of Your Best Recruiting Tools [Podcast]

kj-admin On September 14, 2017 October 7, 2018 Filed under Podcast No Comments
What Drivers Look for in a New Employer [Podcast]

What Drivers Look for in a New Employer [Podcast]

kj-admin On September 14, 2017 October 7, 2018 Filed under Podcast No Comments

When’s the Best Time to Get Your Authority? Right Now

If you’ve been thinking about getting your own trucking authority, there’s no time like the present. There’s the “seize the day” angle, of course, but there’s another good reason to start now. We’re about to hit the slow season for freight, so you have more time for paperwork. Plus, getting your motor carrier authority can …

kj-admin On March 20, 2017 Filed under Uncategorized No Comments
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