Why Your Company Needs A Great Website

If you’re going to have a website, you should be aiming to make it a great one. Not just a good one, or even a mediocre one, but great.

At the most basic level, a great website is one that makes your audience want to do whatever it is that you want them to do. Not everyone is capable of creating a bleeding edge, award winning site. For many businesses, it is more important that a site be simple, attractive, easy to use and give the viewers all the information they need.

Great websites, big and small, share the same principles. These principles help bring the goal of a solid, well designed, effective and attractive web site within everyone’s reach. The two most important principles for developing a great website is good planning and defining goals.

Developing a great website is the same as every other project in life: before you can achieve the results you want, you need to know and understand what it is that you are aiming for. Ask yourself, “What is the purpose of my site? You need to define what it is you want people to do. You need to know who your audiences are, and what it is they might want or need in relation to your business.

Whatever the focus, the answer to this question will inform everything else that you do from the text on the site, how you organize the information or even what images you might use. Everything you do on the site should work towards your goal. Understanding this now will save you a lot of heartache later on in the design and building process.

If you need more people to prefer your business over a big competitor, you might want to engage your audience on personal level, so let your personality shine through and offer content they’ll love with social media integration. This turns mere customers into friends and loyal advocates.

A blog or Twitter feed can also turn you into a trusted authority in your field or industry, while an eye-catchingly web design can create a mood or persona for your brand like nothing else.

There are just as many solutions as there are needs. KJ Media can help create designs, content, functionality and engagement that directly respond to your users’ wants and needs, and your website will be well on track to achieving true greatness.

[contact-form-7 404 "Not Found"]