Over 95% of Truck Drivers Have Smart Phones

Over 95% of Truck Drivers Have Smart Phones

Over 95% of Truck Drivers Have Smart Phones. The way truck drivers communicate has changed drastically from the years of them having to use land lines to call home, finding their next load at a truck stop load board and navigating their routes via paper maps. KJ Media conducted a survey to our driver database (Truckinggetsocial.com) and found that over 95% of drivers have Smartphones.

Truck drivers are utilizing Smartphones to help them succeed on all fronts, both personally and professionally and they have changed the way people interact with drivers. Smartphones allow drivers to stay on top of their business as well as staying in touch with their families and friends while they are on the road.

Smartphones also enable drivers to have information available to them at any time. There are apps to help drivers with their trip planning, find a truck stop, log book apps, GPS and traffic apps, etc. There are so many applications out there that are available to drivers to help them improve their jobs on daily basis.

Smartphones are also a great way to help when recruiting drivers.  KJ Media’s survey also conveyed that 67% of drivers use their smartphones when looking for a new opportunity. Companies looking for drivers should consider implementing a mobile campaign that places their company information where drivers are looking. Having the ability to reach drivers through their smartphone is a great way to get your company information in front of these prospects.

When truck drivers are looking for a new job it often involves a personal decision or reason. Drivers are most likely to use their personal smart phone when they begin their search for a new position. A well run mobile campaign will place your company in front of drivers that are actively seeking a new position.

As a marketing specific to the transportation industry and specializing in helping companies recruit and retain drivers via online marketing, KJ Media understands the tools required to run a successful recruitment campaign. These tools include website development, social media, email marketing, lead pages, google ads and our website Trucking Get Social (www.truckinggetsocial.com ) which is dedicated to our driver 100k+ driver following.

KJ Media is one of the best driver recruitment marketing companies in the industry. We will collaborate with you and your team to build a campaign that will illustrate your company’s core values, setting you apart from your competitors and allowing drivers make a personal connection with your company.  Contact us today to a free consultation.

 

 

Keywords that Drive Traffic

Keywords that Drive Traffic

Keywords that Drive Traffic

Do you already invest in PPC Campaigns? Check out this article on the importance of Keyword research to drive traffic to your website.  

PPC Keyword Research

Keyword research for PPC can be incredibly time-consuming, but it is also incredibly important. Your entire PPC campaign is built around keywords, and the most successful AdWords advertisers continuously grow and refine their PPC keyword list. If you only do keyword research once, when you create your first campaign, you are probably missing out on hundreds of thousands of valuable, long-tail, low-cost and highly relevant keywords that could be driving traffic to your site.

An effective PPC keyword list should be:

  • Relevant – Of course, you don’t want to be paying for Web traffic that has nothing to do with your business. You want to find targeted keywords that will lead to a higher PPC click-through rate, effective cost per click, and increased profits. That means the keywords you bid on should be closely related to the offerings you sell.
  • Exhaustive – Your keyword research should include not only the most popular and frequently searched terms in your niche, but also to the long tail of search. Long-tail keywords are more specific and less common, but they add up to account for the majority of search-driven traffic. In addition, they are less competitive, and therefore less expensive.
  • Expansive – PPC is iterative. You want to constantly refine and expand your campaigns, and create an environment in which your keyword list is constantly growing and adapting.

Managing Your PPC Campaigns

Once you’ve created your new campaigns, you’ll need to manage them regularly to make sure they continue to be effective. In fact, regular account activity is one of the best predictors of account success. You should be continuously analyzing the performance of your account and making the following adjustments to optimize your campaigns:

  • Add PPC Keywords: Expand the reach of your PPC campaigns by adding keywords that are relevant to your business.
  • Add Negative Keywords: Add non-converting terms as negative keywords to improve campaign relevancy and reduce wasted spend.
  • Split Ad Groups: Improve click-through rate (CTR) and Quality Score by splitting up your ad groups into smaller, more relevant ad groups, which help you create more targeted ad text and landing pages.
  • Review Costly PPC Keywords: Review expensive, under-performing keywords and shut them off if necessary.
  • Refine Landing Pages: Modify the content and calls-to-action (CTAs) of your landing pages to align with individual search queries in order to boost conversion rates. Don’t send all your traffic to the same page.

SHOULD I HIRE OR KEEP PPC IN-HOUSE?

PPC isn’t easy. There are hundreds of companies out there that specialize in writing copy for PPC advertisement and have innovative ways to track and manage campaigns.. Keeping PPC in-house with someone who isn’t experienced requires that the company invest in training and learning tools that help the individual succeed. For instance, if you have a recruiter, your company can pay them to become efficient in managing ads. Google has a free database of tools, phone support, and even a free $100 credit at the time you create your first account. It takes time to develop skills and learn how certain ads work. It is recommended to hire outside your company, in doing so make sure you hire a company that has experience within your industry.

 

Advantages of Pay Per Click Job Advertising

Advantages of Pay Per Click Job Advertising

Advantages of Pay Per Click Job Advertising

Pay-for-performance or pay-per-click (PPC) is the preferred method of recruitment advertising for companies that want a cost-effective way to post jobs online. Unlike traditional job boards where a company pays a flat fee to post jobs online, also referred to as the ‘post and pray’ model of recruitment advertising, there are no guarantees of visibility or candidate interest. Pay-per-click, or pay-for-performance, offers a flexible option through which companies only pay for the results delivered. In this case, results are measured by the number of times a candidate chooses to view your job listing by clicking on the link.

Customizable to Company Size and Budget

If paying upwards of $400 to post your job for 30 days doesn’t sound like a good investment, especially when there’s no guarantee your jobs will be shown and clicked on by candidates, running a PPC campaign based on your budget will allow you to control costs.

Only Pay When a Candidate Clicks on Your Job

PPC advertising costs are based on performance and measured by the number of views from candidates. With ‘post and pray,’ you pay the same regardless if you get a million clicks from interested candidates or none. With pay-per-performance, you only pay when an interested candidate clicks on your job posting. Working with a company that excels with PPC and is specifc to your industry is critical for success. Your account manager can work with you to determine how you might tweak your strategy.

Trackable Results and ROI

With traditional job boards, you post your job for a month or two, cross your fingers, and hope for the best. You have no insight into whether money was well spent unless you manually track how candidates heard about your open positions. One of the biggest advantages to PPC advertising is the visibility you have into its success through tracking and reporting capabilities. With KJ MEDIA’s PPC recruitment advertising solution – you can track on a daily basis how many interested candidates have clicked on your job postings and gain insights into the number of applications completed, instead of anxiously waiting for applications.

1-click Apply on Your Career Site

Connect with your job seekers directly and ensure they can quickly and easily apply for your job once they’ve clicked on the posting. For example, every time interested candidates click on your sponsored jobs on Glassdoor, they are sent directly to the posting on your career site instead of being hijacked by a third party job board that may require a login or additional information. In addition, your employment brand stays top of mind since job seekers won’t be distracted by other websites or advertisements during the application process.

If you are new to PPC please check out our blog on PPC the basics. If you have used PPC in the past with some luck or none at all check out our blog on PPC research. Please call KJ Media for additional information about our PPC recruitment advertising solutions at  800.620.9967.

Established an Effective Pay-Per-Click Campaign? 101

Established an Effective Pay-Per-Click Campaign? 101

 

Have you established an effective Pay Per Click Campaign? PPC 101 with KJ Media.

PPC (Pay per Click) has become one of the most popular search tools for job seekers. Companies need to learn how to effectively use PPC in order to place the right candidate into jobs faster.

WHY IS SEO & PPC IMPORTANT FOR RECRUITERS?

When posting on job boards you’re basically paying for placement. That means you pay to place your ad on their board with absolutely no guarantee that anyone will see or respond. You can invest 300-500 dollars in placing your ad with no guarantee in return. Sometimes you get great response and sometimes you don’t. With PPC you’ll be able to guarantee that your ad is shown with keywords that you picked and place specifically to fill a certain job position.

Here’s the very basics of what you need to know:

What is PPC?

  • PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.

A lot goes into building a winning PPC campaign: from researching and selecting the right keywords, to organizing those keywords into well-organized campaigns and ad groups, to setting up PPC landing pages that are optimized for conversions. Search engines reward advertisers who can create relevant, intelligently targeted pay-per-click campaigns by charging them less for ad clicks. If your ads and landing pages are useful and satisfying to users, Google charges you less per click, leading to higher profits for your business. So if you want to start using PPC, it’s important to learn how to do it right.

What is Google AdWords?

  • Google AdWords is the single most popular PPC advertising system in the world. The AdWords platform enables businesses to create ads that appear on Google’s search engine and other Google properties.

Conducting PPC marketing through AdWords is particularly valuable because, as the most popular search engine, Google gets massive amounts of traffic and therefore delivers the most impressions and clicks to your ads. How often your PPC ads appear depends on which keywords and match types you select. While a number of factors determine how successful your PPC advertising campaign will be, you can achieve a lot by focusing on:

  • Keyword Relevance – Crafting relevant PPC keyword lists, tight keyword groups, and proper ad text.
  • Landing Page Quality – Creating optimized landing pages with persuasive, relevant content and a clear call-to-action, tailored to specific search queries. (See why you need a driver landing page.)
  • Quality Score – Quality Score is Google’s rating of the quality and relevance of your keywords, landing pages, and PPC campaigns. Advertisers with better Quality Scores get more ad clicks at lower costs.

If you’re new in the SEO/PPC game, this image shows you a breakdown of where SEM/PPC/SEO comes into play on a search results page.

  • Search Engine Marketing: This relates to the process of gaining traffic from visibility on search engines.
  • Pay Per Click: This is an Internet marketing model that directs traffic to a specific website. The text is usually short and concise using specific targeted keywords.
  • Search Engine Optimization: This relates to the process of affecting the visibility of a website or a web page in a search engine’s natural or paid search results.

Building an efficient and effective marketing strategy for customers and drivers is crucial in today’s market. Whether your goal is to increase brand recognition, ignite your driver community, or increase website traffic through social sharing, we will customize a marketing strategy that’s right for you. We can assist in developing content that is alluring for both your drivers & customers based on your specific industry within transportation.

With one of the largest driver and operator followings in the nation, they rely on our team to deliver today’s most trusted transportation companies. We pride ourselves on building our customers brand and we treat our customers as if we were their direct employee.

Do you have a marketing company in Rolodex? If not give the KJ Team a call today 800.620.9967.

 

Invest in Inbound Recruiting

Invest in Inbound Recruiting

Why We Love Inbound Marketing Tactics (And You Should, Too!)

Invest in inbound recruiting! With time, you can create a pipeline of top notch talent! Prospective hires will come looking for you. Inbound marketing is all about connecting with your audience in their time of need, so whether they’re searching for information about you to learn more about your company before applying. Or they already looked at your webpage but wanted to see what type of programs you had for your new drivers. The goal is to connect with the drivers at any point during their search and delivering helpful information when prospects search. The power of google makes this very possible!

But this connection doesn’t magically happen by itself. There are pillars of inbound marketing tactics that make this possible
1. Search engine optimization (SEO)
2. Blogging
3. Social media
4. Email marketing
5. Content Creation
6. Marketing Automation
7. Marketing Analytics
8. Landing Pages (Driver Recruitment Page)
This of course is all fueled by content. Here’s the basic rundown on what’s inside an inbound marketing machine.
It’s important to use search engine optimization (SEO), blogging, social media and email marketing together in an integrated inbound plan because it helps you reach prospects at different stages of their decision-making. There are people who don’t know about your business, where you need to create awareness about what you do and what you have to offer.
There are people who know about you, but need to learn about your companies package, how you can help them as well as what are the benefits of the solutions you have for them. Then there are people who are ready to work for you and will apply immediately.
You can use the inbound marketing tactics to reach people on their journey through the decision-making process.

Search Engine Optimization – Helps to make sure you get found online. With strong SEO you’re visible on the search engines, Google, Yahoo, and Bing, as people are searching for keywords to find solutions.

Blogging – Search engines love blogs. It’s about creating new, fresh content, educational content, that helps people connect with you and your business. Blogs help to educate your audience and prove that your business is helpful and credible.

Social Media – Use Facebook, Twitter, LinkedIn, to help broadcast your message to people interested in what you have to say. Social is great for driving awareness to new audiences and showing them what you stand for.

Email Marketing – And then finally there’s email marketing. When people subscribe to your email list, they want to hear from you in what you have to say. You can reach them directly with special offers, and with educational content to serve them. With email you can nurture leads and move them closer to buying.

Content Creation – If the pillars of inbound marketing tactics above are the wheels, the engine for inbound marketing is content. What you want to do is create content such as blogs and videos that engage, inspire and help your target audience through their decision-making journey, as they learn about your product or service or you and what you have to offer. Content adds value making your customer more likely to engage your brand and eventually buy your product.

Driver Recruitment Page/Landing Pages – Start Converting Visitors to Leads With Landing Pages. The goal of landing pages is to convince the visitor to provide you with his or her information at a snapshot. Obviously the ultimate goal is to have the prospect purchase immediately, but this is actually even rarer than you think–96% of first-time visitors to your website aren’t ready to apply. It’s a prime reason why you need landing pages.

Here’s the takeaway if someone asks: thanks to the Internet, marketing has evolved. Folks are no longer reliant on radio, print, billboards and TV spots — a.k.a. outbound marketing — to learn about new products, because the web has empowered them. Instead, savvy businesses are using inbound marketing, a cost-effective and strategic way of leveraging content to attract and convert customers with SEO, blogging, social media and email marketing tactics.