Why Expectations Make-or-Break Driver Retention

In our first episode of 2019, Kelly and Tim hear from three different drivers about why they have left, or are leaving, their companies. All three drivers voice “broken expectations” as their #1 reason for leaving. A frequent caller, “NuttyButty”, clarifies that high pay will only go so far. Broken promises and unclear expectations easily …

Why Drivers Stay…

In today’s radio show drivers: Nuttybutty, Allen, Gagdet, and TimRing call in to give Tim and Jackie their reasons why they have all stayed with their companies through thick and thin. Though all four drivers come from different backgrounds, companies, and needs- the common theme between them all is: their companies offer respect, open door …

Invest to Retain Drivers [Podcast]

In one of our favorite episodes to date, Kelly and Jackie discuss how current KJ clients are decreasing driver recruitment costs and increasing retention rates by investing in driver programs such as driver liaisons and onboarding mentors. Backing up the idea of investing in driver programs, drivers calling in credit their companies’ willingness to listen …

Millennial Drivers: The Great Debate [Podcast]

There’s no question that Millennial drivers are the future of our industry. In this episode, Kelly, Jackie, and Tim discuss exactly how these younger drivers can break into the industry. Kelly and Jackie discuss how client’s are starting Driver Apprenticeship Programs. New drivers are paired up with a driver mentor to help ease them into …

Honestly? Retention Comes Down to Honesty [Podcast]

 In this episode, Kelly and Jackie discuss with drivers about what brought them into trucking and why they stay with their current company. Listen to driver after driver mention company honesty as their top reason for staying, proving that honesty is the best policy when it comes to driver retention. KJ Media is a …

The Big R&R: Recruiting and Retention

The Big R&R: Recruiting and Retention

In this episode, Kelly and Jackie take calls from a variety of drivers. Listen to what drivers with decades of experience have to say about educating the younger generation about the benefits of trucking, union vs. non-union jobs, and trucking in general. Plus, a driver recommended book that’s been on Jackie’s radar!

We are marketing company specific to the transportation industry priding ourselves on increase driver recruitment and overall retention. Passionate about designing marketing campaigns to partner our drivers and customers within the transportation industry.

To learn more about our marketing approach to truck driver recruitment and retention please contact us today!

Be sure to listen to Kelly and Jackie live on Road Dog Trucking Radio, Sirius Channel 146, on Wednesday mornings at 6:30 AM.

Driver Retention: Starts with a Conversation [Podcast]

In this episode, Kelly and Jackie discuss how driver retention starts from Day 1 of the hiring process.  Communicating expectations at the beginning launches both driver and company out on a successful path. Take a listen and hear first hand from drivers just how important transparency and communication are to their retention. We are marketing …

Communication: the Key to Retention [Podcast]

Kelly and Jackie take calls from drivers about communication and transparency within their past and current companies. These experiences range from the phenomenal to the painful- take a listen! We are marketing company specific to the transportation industry priding ourselves on increase driver recruitment and overall retention. Passionate about designing marketing campaigns to partner our …