Get ROI on Facebook ADs

Get ROI on Facebook ADs

Want to have a greater ROI on Facebook ads than a standard Facebook ad and target highly qualified prospects?

Welcome to Facebook Custom Audience and Custom Lookalikes. One exceptionally powerful tool toward this end is Custom Audiences, which allows you to create Facebook ads specially targeted to your existing audiences. The other is Customer Lookalikes this allow you to dramatically grow your audience based off of custom audiences.

How does Custom Audience Work? It gives you the ability to advertise on Facebook to specific people who’ve interfaced with you online: those who’ve visited your website or who’ve shared certain kinds of contact information with you—phone numbers and email addresses. Facebook then matches the file with profiles in its database and presents you a ‘Custom Audience” set that can be used for AD targeting. With this tool you can send a Facebook ad out to all your existing customers—or, conversely, exclude those customers to try to reach new ones with special deals and marketing campaigns.

Custom Audiences are a great way to:

  • Lead people down the sales funnel
  • Retarget visitors to your sales page to increase conversions
  • Convert people who don’t open your emails
  • Recover lost customers
  • Build interests in your products/services

How does Lookalikes work? This feature involves Facebook compiling users who are similar to your existing audiences so that you can target more people who are likely to be interested in your services. This Lookalike Audience can be developed by people who’ve visited your website, signed up for an email newsletter, or current customer. You can also target based off of location, demographics, interests, behaviors or any of the options Facebook provides you with.

You’ve often got a better chance at higher conversion rates and increased return on your advertising expenditures than with other targeting methods alone.

 

Custom Lookalikes are a great way to:

  • Increase conversion rate
  • Increase ROI
  • Target users that are more likely to buy
  • Increase Leads

 

For more information on these two methods contact us today 800.620.9967 or contact us HERE .

Establish an Effective PPC 101 Campaign

Establish an Effective PPC 101 Campaign

Have you established an effective Pay Per Click Campaign? PPC 101 with KJ Media.

PPC (Pay per Click) has become one of the most popular search tools for prospects. Companies need to learn how to effectively use PPC in order to increase sales.

Here’s the very basics of what you need to know:

What is PPC?

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.

A lot goes into building a winning PPC campaign: from researching and selecting the right keywords, to organizing those keywords into well-organized campaigns and ad groups, to setting up PPC landing pages that are optimized for conversions. Search engines reward advertisers who can create relevant, intelligently targeted pay-per-click campaigns by charging them less for ad clicks. If your ads and landing pages are useful and satisfying to users, Google charges you less per click, leading to higher profits for your business. So if you want to start using PPC, it’s important to learn how to do it right.

What is Google AdWords?

Google AdWords is the single most popular PPC advertising system in the world. The AdWords platform enables businesses to create ads that appear on Google’s search engine and other Google properties.

Conducting PPC marketing through AdWords is particularly valuable because, as the most popular search engine, Google gets massive amounts of traffic and therefore delivers the most impressions and clicks to your ads. How often your PPC ads appear depends on which keywords and match types you select. While a number of factors determine how successful your PPC advertising campaign will be, you can achieve a lot by focusing on:

  • Keyword Relevance – Crafting relevant PPC keyword lists, tight keyword groups, and proper ad text.
  • Landing Page Quality – Creating optimized landing pages with persuasive, relevant content and a clear call-to-action, tailored to specific search queries.
  • Quality Score – Quality Score is Google’s rating of the quality and relevance of your keywords, landing pages, and PPC campaigns. Advertisers with better Quality Scores get more ad clicks at lower costs.

If you’re new in the SEO/PPC game, this image shows you a breakdown of where SEM/PPC/SEO comes into play on a search results page.

  • Search Engine Marketing: This relates to the process of gaining traffic from visibility on search engines.
  • Pay Per Click: This is an Internet marketing model that directs traffic to a specific website. The text is usually short and concise using specific targeted keywords.
  • Search Engine Optimization: This relates to the process of affecting the visibility of a website or a web page in a search engine’s natural or paid search results.

Building an efficient and effective marketing strategy for customers is crucial in today’s market. Whether your goal is to increase brand recognition, increase sales or increase website traffic through social sharing, we will customize a marketing strategy that’s right for you.

Do you have a marketing company in Rolodex? If not give the KJ Team a call today 800.620.9967.