Want to have a greater ROI on Facebook ads than a standard Facebook ad and target highly qualified prospects?
Welcome to Facebook Custom Audience and Custom Lookalikes. One exceptionally powerful tool toward this end is Custom Audiences, which allows you to create Facebook ads specially targeted to your existing audiences. The other is Customer Lookalikes this allow you to dramatically grow your audience based off of custom audiences.
How does Custom Audience Work? It gives you the ability to advertise on Facebook to specific people who’ve interfaced with you online: those who’ve visited your website or who’ve shared certain kinds of contact information with you—phone numbers and email addresses. Facebook then matches the file with profiles in its database and presents you a ‘Custom Audience” set that can be used for AD targeting. With this tool you can send a Facebook ad out to all your existing customers—or, conversely, exclude those customers to try to reach new ones with special deals and marketing campaigns.
Custom Audiences are a great way to:
- Lead people down the sales funnel
- Retarget visitors to your sales page to increase conversions
- Convert people who don’t open your emails
- Recover lost customers
- Build interests in your products/services
How does Lookalikes work? This feature involves Facebook compiling users who are similar to your existing audiences so that you can target more people who are likely to be interested in your services. This Lookalike Audience can be developed by people who’ve visited your website, signed up for an email newsletter, or current customer. You can also target based off of location, demographics, interests, behaviors or any of the options Facebook provides you with.
You’ve often got a better chance at higher conversion rates and increased return on your advertising expenditures than with other targeting methods alone.
Custom Lookalikes are a great way to:
- Increase conversion rate
- Increase ROI
- Target users that are more likely to buy
- Increase Leads
For more information on these two methods contact us today 800.620.9967 or contact us HERE .