Marketing to the Mobile Trucker
With the rise of smartphone popularity and cellphone providers increasing their networks, 95% of truck drivers now have smart phones and 65% of drivers use their phones to search for new job opportunities. The rise of smartphones allows drivers to access job postings almost anytime, anywhere. Thus, recruiting efforts are changing from traditional methods such as Craiglist and online job forums to places like social media and email.
A drastic change from desktop computers, smartphone job seekers can view potential jobs when out on the road as well as at home. This offers trucking and transportation companies increased opportunities to reach these drivers with job info and application. But how do you reach these drivers through their smartphone?
Thanks to the rise of smartphone usage, new types of marketing have also increased in popularity. These types include:
- Social Media Management
- Facebook Targeted Advertising
- Email Marketing
- Customized Driver Landing Pages
Social Media Management:
It’s a common practice to have a company Facebook page, but are you utilizing it to recruit and retain your drivers? Posting engaging content attracts potential drivers and posting driver appreciation content can help to retain your current drivers. Planning a monthly social media calendar is any easy way to organize your accounts and determine your strategy.
Another opportunity available for recruiting is social media advertising. Facebook has fine-tuned their advertising to look like native content, meaning that ads blend into the Newsfeed so it doesn’t disrupt the user experience.
Here at KJ Media, we have found Facebook advertising to be especially impactful when bringing in numbers of qualified applicants due to the viewer targeting capabilities. Facebook Targeting Advertising means that advertisers can directly target their intended audience by geographic location, job titles, and interests. Trucking and transportation companies can easily focus on potential driver leads in their ideal area.
Due to email now being available anytime, anywhere, email marketing is particularly effective in introducing your job info to large amounts of drivers. From the email itself, it’s simple to link to either a landing page or the actual job applications.
Customized Landing Pages:
So you send out emails, post job openings on social media, and advertise to potential drivers- where does that send potential drivers? Customized Landing Pages are optimized to capture driver info for further follow up while presenting your company and brand. Each landing page is tailored to your company’s specific hiring requirements so you only receive qualified leads- saving you valuable time following-up with unqualified leads.
Design & Optimize for Mobile
Since most web users are on either smartphones or tablets vs. desktop computers, make sure your website is optimized for mobile. This means that your website can detect which device the viewer is using and adjust accordingly. Mobile websites are optimized for the smaller screens and are often simpler than traditional desktop websites.
When linking to either your website or a custom Landing Page designed to capture job leads info, after being directed to a company website or a custom Landing Page designed to capture job lead info from drivers want to see a seamless, easy to use website or landing page.
Interested in reaching more drivers and receiving more qualified applicants? Get in touch with KJ Media HERE.