Social Media has grown in the trucking and transportation industry as the number of smartphones amongst drivers has increased and trucking and transportation companies have grown their online presence. One of the more difficult parts about Social Media marketing is posting relevant and engaging content regularly and consistently, yet it is one of the most important aspects. A poorly run social media page is like a store with no hours posted- customers are less likely to patron that business since they don’t know when it will be open and as a result, they take their business somewhere else more reliable.
A consistent social media presence will keep your company relevant, boost your brand authority within the industry, and create trust with followers by setting and meeting posting expectations.
- Stay Relevant
Brand relevancy can be defined as the ability to empathize with your target audience. You can speak their language, understand their needs and desires and, most importantly, understand their problems and present a solution. Possessing these abilities results in a brand that holds value and meaning for your ideal target market.
Continuously sourcing and creating new social media content that fulfills the abilities listed above, leads to brand relevancy. By staying on top of industry news and trends, drivers and potential customers alike will be more likely to follow your profiles and like/ share your content, meaning more potential business and driver applications.
- Boost Brand Authority
Companies aim to be the first solution that pops into mind when a potential customer from their target market has a problem or when a driver is looking for a new opportunity. Staying on the minds of your target market means being where they are and that’s most likely on social media. By posting relevant content consistently, social media platforms such as Facebook will display your content more often on your followers’ Newsfeeds. The more facetime your potential customers and drivers have with your content, the more likely they’ll think of your company when they have an issue or are looking for employment.
- Create Trust
Like good customer service, consistent posting schedules set expectations for your followers and once set, your company must continue to meet them. If you post regularly to Facebook daily for several months, then your followers will come to expect that same schedule. If, suddenly, you start posting once every couple of weeks, your followers’ trust will decline which could result in an adverse effect on potential new business or attracting less drivers. Similarly, if your posting schedule is sporadic from the start, potential customers and drivers may view your social media profile, but then fail to even Follow your page due to having only old or irrelevant posts.
If you’re interested in your company benefit from a consistent social media presence, contact KJ Media HERE.