Did you know that 1 out of every 7 minutes spent on the Internet is spent on Facebook? With over 1.3 billion members and 802 million of those logging in daily, people spend more time on Facebook than any other website in the world. In fact, Facebook users spend an average of 29 minutes per day on the network. This gives you a tremendous opportunity to find the candidates you need. But how do you find the right candidates? With Facebook Ads.
For Truck Drivers in particular, over 80% of them on are active on Facebook.
Facebook Ads leverage the social media site’s enormous reach and pair it with robust ad targeting that ensures you’ll reach the exact driver pool/candidates you need, when you need them. But according to a recent study Facebook Ads campaigns are more than 89% accurate. That’s over two times more accurate than any other ad network!
Example of Targeting Options Include:
- Location Country, state/province, city, or zip code
- Demographics Age, education, workplace experience
- Online actions Users who have visited your website
- Behaviors Purchase history, device usage
- Connections Users who are connected to certain Pages, apps and events
- Interests Hobbies and Pages liked
- Now that Facebook Ads’ are available with the targeting option, there’s almost no limit to who you can find.
According to Nielsen, targeted Facebook Ads campaigns are more than 89% accurate. That’s over two times more accurate than any other ad network!
Common Recruitment Campaigns:
Fill a Specific Job or a Group of Similar Jobs: When you’re hiring for a specific position or several similar jobs, you could simply target by job title to find candidates that currently have similar positions. But what if a user hasn’t filled in their job title or it doesn’t exactly match your criteria? The good news is you can target a much, much more precise audience with Facebook. Facebook Ads allow you to layer your targeting criteria with as many data points as you’d like. To help you fill a specific role or easily recruit similar candidates at volume, you could add criteria such as employer, industry, location, educational background, interests, and more.
Drive Attendance to a Recruitment Event
If you’re holding an event to grow your talent pool, you could target profiles near the event’s location and layer on demographic targeting to attract candidates with a variety of skills and experience.
Attract Diversity Candidate
Many companies have launched initiatives to increase the diversity of their workforce. This is another area where Facebook Ads can help by targeting diverse candidates based on their interests, Facebook Pages they like and languages they speak.
Ensuring Success with ADs:
Our dedicated Social Ads Specialists will help you define, manage and report on your campaigns. At the same time, our Facebook advertising technology will make sure you get the best targeting and reach, while continually fine-tuning your ads to deliver the greatest return on investment.
As you can see, there are many ways to use Facebook Ads to find new candidates, engage with your talent community and share your employment brand. So give it a try! With the reach of Facebook and the relevance of its ad targeting, you can make a serious impact on your recruitment program.